Short for South of Houston (Street), SoHo is one of the city’s trendiest neighborhoods. (To avoid standing out in New York make sure to pronounce the Houston in Houston Street as how-ston.) Fashionable locals love SoHo because of its quiet streets, super chic restaurants, boutique shopping and its posh address.

Check out the area around Spring Street/Prince Street/Broadway for the largest collection of boutique shops. For the classic look of fashionable New Yorkers visit the DIGS (Done in Great Style) flagship store on Lafayette Street. LEGACY, on Thompson Street, is a SoHo stalwart that has a huge reputation for vintage clothing. More vintage clothing can be found at the very cool What Goes Around Comes Around on Broadway or Patina on Broome. Luxury goods connoisseurs can stop in at Palma, where the shop attendants serve as personal shoppers/style coaches.

Currently guests staying at our boutique hotel in NYC, the MAve, can enjoy a 20% discount on any stay over two nights that includes a Sunday, which means you’ll have that much more cash to blow on your SoHo shopping spree!

Stick around SoHo for dinner and drinks after a long day at the stores. Blue Ribbon Sushi on Sullivan Street and Prince is without a doubt one of the best Japanese restaurants in New York. Super cool and very chic, this restaurant offers inventive takes on traditional Japanese cuisine that is to die for. Don’t miss their house salad, whose blend of avocados, tomatoes and dressing is superb. Afterward a popular place for cocktails is the Naked Lunch lounge on Thompson Street. Packed on the weekends, the locals come for the bar’s long-running happy hour.

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